Planning guide
What should an assisted living website show families before a tour?
An assisted living website supports a long, emotional decision. Families return to it many times, often sharing links with siblings. It should show everyday life honestly, explain support precisely, and make the tour easy to book. This guide covers the pages a community needs, what to show, how families should get in touch, and how the community gets found.
Show daily life, not just the lobby
Families want to imagine their parent's day. Post a sample daily schedule, a current activity calendar, and dining menus, and update them every month. Use real photos of apartments, common areas, and activities, with residents shown only when they have agreed. A slightly ordinary photo of a busy craft table tells families more than yet another image of a chandelier.
Describe support and costs precisely
Explain each level of support you provide, such as help with bathing, dressing, medication, and mobility, and say how needs are assessed and reviewed. If you offer memory care or respite stays, give them pages of their own. Families appreciate knowing how costs are structured, even without exact figures, so explain what the monthly rate includes and what may be added. Show your license information plainly.
Make tours and contact simple
Most families want to visit before deciding. A tour request form asks for a name, a phone number, a preferred day, and how the family heard of you, and nothing medical. Offer virtual tours or video calls for relatives who live far away. A printable checklist of questions to ask on a tour helps families arrive prepared and shows confidence in what they will find.
Show your phone number on every page and say who answers it, whether a community relations director or the front desk. Explain visiting hours, how families stay in touch with staff, and what to expect in the first weeks after move-in. Answers like these help families picture the transition and bring better questions to the tour.
Help families and placement advisors find you
Families search by city and by need: assisted living near me, memory care in a particular neighborhood, communities with Spanish-speaking staff. Pages for each service and a clear location page give those searches a match. Keep your Google Business Profile accurate, encourage honest reviews from families, and make the site easy to share, since placement advisors and siblings will pass the link along.
