Planning guide
What should a roofing contractor put on its website?
A roofing website has to win trust about work most customers will never see in person. It should explain inspections, separate repairs from replacements, and prove the company is local and licensed, all while staying easy to use on a phone. Below is how we plan a roofing site, from page structure to the details that help it show up nearby.
Build pages around roof types and problems
Homeowners search for what they have and what went wrong: tile roof repair, flat roof leak, metal roof installation, roof inspection after a storm. A page for each roof type you work on, plus separate pages for repairs, replacements, and inspections, lets those searches find you. If you also handle commercial flat roofs, give that work its own section with its own photos, since a building manager reads differently than a homeowner.
Make the hidden work visible
Most of a roof's story happens out of sight, so photographs carry more weight here than in most trades. Caption each one: lifted tiles along a ridge, rusted flashing around a vent, the underlayment going down on a reroof, the finished roof from the street. Before and after pairs are especially useful. Use only your own photos, and leave out any figure or claim you cannot document.
Explain how your inspection works and what the homeowner receives at the end, whether that is a written report, a set of photos, or a walkthrough on the phone. Say plainly that not every leak means a new roof. That sentence alone sets you apart from the door knockers who arrive after a storm.
Ask for the right details up front
An inspection form should take a minute: name, phone, address, roof type, approximate age if known, and what they noticed, with room to attach a photo of a stain or a fallen tile. Keep a tap-to-call button on screen for active leaks. After a storm, a short notice at the top of the site can explain how you are scheduling, which saves your office a lot of repeated calls.
Prove you are local to Google and to neighbors
Roofing searches are local and often surge after weather. A consistent business name, address, and phone on the website and the Google Business Profile, a list of the cities you work in, and recent reviews from homeowners nearby all help. Project pages tagged by neighborhood give search engines more to match. None of this promises a ranking, but it gives an established roofer a better chance than a crew that arrived with the storm.
