Planning guide
What should a concrete contractor put on a website?
Concrete work is easy to photograph and hard to judge. A concrete contractor's website has to show finished surfaces, but it earns trust by explaining what happens before and underneath them. These notes cover the pages to build, the photos and proof that help, how to collect useful site details, and how the site supports local search.
Build pages around the surfaces people want
Homeowners search for a driveway, a patio, a pool deck, or a walkway, and businesses search for sidewalks, slabs, and repairs. Each deserves a page with photos from your jobs, the finishes you offer for it, and a short description of how that kind of job is done. Add a preparation page, a gallery, an about page that introduces your crew, and a contact page with your service area.
Show the work under the surface
Take photos during the job, not only at the end. Forms set and checked for slope, base compacted, rebar or mesh in place, the pour, the finishing: these images show customers why your estimate looks the way it does. Pair them with finished photos that include the surroundings, such as the door threshold, the lawn edge, or the pool coping, so people can see how the slab meets the property.
Label every finish by name and, where it helps, by color. Customers often know what they like but not what it is called, and a labeled gallery lets them point. Show only your own work, and keep captions to facts you can stand behind. Older jobs are worth photographing again too, because a driveway that still looks sound after several summers is strong evidence.
Ask about the site, not just the size
Square footage is only part of a concrete estimate. Access for the truck, whether a pump is needed, what must be removed first, the existing slope, and where water drains all change the job. Put those questions on the estimate form in plain words, let customers upload photos, and keep a tap-to-call number on every page for anyone who would rather talk it through on the phone.
Help nearby customers find your work
Concrete searches pair a job with a place: "concrete driveway near me", "stamped concrete patio", "pool deck resurfacing" plus a city. Service pages answer the first half, and a clear list of the areas you cover answers the second. Keep your name, address, and phone consistent with your Google Business Profile, post job photos there as well, and ask customers to review you once the slab has cured and the forms are gone. Rankings are never assured, but these basics matter.
