Planning guide
What should a wedding planner's website include?
A wedding planner's website is often the first meeting with a couple, long before a call. It should show your taste, explain your services, and make the planning process feel manageable. Here is how we plan a site for a wedding planner, what to include in galleries and stories, how inquiries should work, and how the site helps couples in your area find you.
Make service levels easy to compare
Many couples do not know the difference between full planning and day-of coordination until someone explains it. Give each service level its own short page: when you start, what you handle, what the couple decides, and who coordinates vendors on the day. If you publish starting prices, place them here; if not, explain what shapes the cost. Clear comparisons save first calls from becoming basic explanations.
Tell real weddings, with your role
A gallery shows style, but a story shows skill. For each featured wedding, write a few lines on the couple's goals, what you planned or designed, and any problem you solved, such as moving a ceremony indoors when rain arrived. Credit the photographer and every vendor by name, and use photos only with permission. Never present a styled shoot as a real wedding without saying so. Couples notice honesty.
Ask about the vision, not only the date
The inquiry form is where a couple first speaks to you. Ask for the date or season, the guest count, location ideas, the service level they are considering, and a few sentences about the celebration they imagine. An optional budget range helps you prepare without putting anyone off. The answers arrive by email, so your discovery call can begin from their words rather than a blank page.
If you use a scheduling tool for consultations, the site can link to it directly after the form. Say how soon you usually reply, and which dates you are already booked for, if you share that publicly. Couples planning from far away appreciate knowing calls can happen by video at a time that suits them.
Be found by couples planning nearby
Couples search for planners by city, by venue, and by style, such as a beach wedding or a small garden wedding. Pages for the venues you work at often, the areas you cover, and the types of weddings you love give search engines something specific. Keep your business details consistent with your Google Business Profile and ask each couple for a review after the honeymoon. Rankings cannot be promised, but this foundation helps.
