Planning guide
How should a glass company set up its website?
A glass company's website serves customers under pressure and customers taking their time, often on the same day. The structure has to send each one to the right place quickly, then answer their questions well. Here is a practical plan for the pages, the photos, the contact paths, and the local search groundwork a glass business needs.
Split repairs from projects on the first screen
The home page should offer two clear choices: broken glass, and planned projects. The repair side needs very little: what you fix, your hours, the areas you reach, a call button, and a photo form. The project side needs pages for each kind of work you want, such as shower enclosures, mirrors, railings, tabletops, and storefronts, each with photos and a short description of how it is done.
Photograph glass so it actually shows up
Glass is notoriously hard to photograph: reflections, glare, and the room behind it compete for attention. Shoot finished showers and mirrors at a slight angle with soft light, show hardware and edges up close, and include a wide shot of the whole room. For storefronts, photograph from across the street and again from inside. Caption each with the glass type and hardware, and use only your own installations.
Ask for the details that speed up a quote
Both paths benefit from photos. For repairs, ask for a picture of the damage, rough dimensions, the frame type, and whether the glass is tempered, laminated, or impact rated if the customer knows. For projects, ask about the space, the style they like, and their timing. Explain on a separate page why custom work needs an on-site measure, so customers understand the visit before you book it.
Availability deserves its own plain sentence near the top of the repair page. A business owner with a cracked storefront needs to know whether you can secure it tonight, tomorrow, or next week, and whether you board up openings while replacement glass is cut. Whatever your real answer is, state it, and keep the phone number one tap away.
Be found for both the urgent and the planned
Repair customers search with urgency and place: "glass repair near me", "sliding door glass replacement", "storefront glass repair Miami". Project customers search by product: "frameless shower doors", "custom mirrors". Pages for each give Google something specific to match. Keep your Google Business Profile accurate, including hours, and ask both kinds of customers for reviews. That builds a fair chance of being found, without any promise of where you will appear.
