Planning guide
What should an occupational therapy practice website explain?
Most visitors to an occupational therapy website are not yet sure the service fits them. Some are parents following up on a teacher's note, others are caring for a parent after a hospital stay. The site's job is to make the work recognizable. Here is how we plan the pages, what to show, how families reach you, and how the practice gets found.
Organize by who you serve and where
Start the site with two simple choices: children or adults, then the setting. A pediatric page can describe sessions in the clinic or at school, and an adult page can cover home visits, hand therapy, or help returning to work, depending on what you offer. Each page describes the kinds of everyday activities therapy may focus on, in general terms. Your therapists approve every line, and no page offers individual advice.
Show the spaces and the people
A pediatric gym with swings and climbing walls tells a parent more than any paragraph. Photograph the clinic rooms, the equipment, and the therapists at work without identifying clients. For home visits, describe what the therapist brings and how long a visit usually lasts. Profiles should list credentials, special training, and languages. Reviews from families can appear, but avoid stories that describe a client's condition or promise a result.
Make the first contact simple and private
A family's first message should be easy to send. The inquiry form can ask whether it is for a child or an adult, an age range, the preferred setting, the area for home visits, and the best way to reach them. It should not ask for diagnoses, school reports, or medical records. Those come later through your intake process, once your team has spoken with the family.
Explain what happens after an inquiry: who calls back, what the assessment involves, and how referrals from doctors, schools, or hospitals are handled. Name the insurance plans you work with, and say plainly if there is a waitlist. Honest answers about timing help families plan, even when the answer is a wait.
Help families in your area find you
Families search in plain terms: occupational therapy for kids near me, in-home occupational therapy, help with handwriting. Separate pages for each age group and setting match those searches better than one long services page. Keep your name, address, and phone the same on the site and your Google Business Profile, list the areas your therapists travel to, and invite reviews from families willing to give them. Rankings cannot be promised, but clear structure helps.
