Planning guide
What makes a good website for a speech therapy practice?
People who visit a speech therapy website are often unsure what to ask. A parent may be following up on a pediatrician's suggestion, and an adult may be looking for help on their own behalf. The site should make reaching out feel easy. Here is how we plan the pages, what to show, how first contact works, and how the practice gets found.
Group pages by age and setting
Start with the people you serve: toddlers, school-age children, teens, and adults, each on its own page if your practice covers them. Then describe the settings: clinic, home, daycare or school, and teletherapy. Each page should explain in general terms what sessions involve and how families take part. Avoid long lists of diagnoses on the home page, keep the tone warm, and have your therapists approve every line.
Introduce therapists as people
Families spend many sessions with one therapist, so profiles carry a lot of weight. Include a real photo, credentials, the ages each therapist prefers to work with, and every language they use in sessions. Show the therapy rooms, with their toys, tables, and books, so a child's first visit is not a surprise. If you use reviews, choose ones about the welcome and the communication, not a child's progress.
Keep photos of clients off the site unless families have given clear written permission, and even then think twice about children. A friendly room photographed without people often works just as well. For teletherapy, a picture of the setup with a therapist on screen shows families what a session looks like from their own kitchen table.
Keep the first message short
The first-contact form should ask for a parent's or adult's name, a phone number or email, the age range, the preferred language, and the setting they hope for. It should not ask for a description of the concern, evaluation reports, or school records. Your team gathers those details during intake. Explain what happens after an inquiry, including who calls back and whether there is currently a waitlist.
Help families nearby find the practice
Parents search for speech therapy for toddlers near me, a bilingual speech therapist, or speech therapy at home. Separate pages for ages, settings, and languages give search engines specific matches. Keep your name, address, and phone consistent on the site and your Google Business Profile, list the areas you travel to, and invite reviews from families comfortable leaving one. This gives a practice a fair chance in local results, with no promised position.
