Planning guide
What should a pet boarding website show before the first stay?
A boarding website is a tour, a handbook, and a booking desk in one. Owners use it to judge whether they can leave their pet with you, then to prepare for drop-off. This guide covers the pages to build, the photos and policies to include, how stays are requested, and how nearby owners find you.
Give the tour before the visit
Owners want to see where their pet will sleep, eat, and play. Photograph each area in daylight and at its usual state: the suites or kennels, the play yards, any separate space for cats, and the room where staff prepare food. A short walk-through video helps owners who are booking from out of town. Label each space so the tour reads like a visit. Include the outdoor shade and the indoor cooling, because owners here ask about the heat.
Write down the routine and the rules
A daily routine page, from morning potty break to lights out, answers more questions than any slogan. Describe how play groups are formed, how you handle dogs that prefer solo time, and when staff are on site. Be accurate: if no one stays overnight, say how the building is monitored instead of implying otherwise.
Then gather the rules on one preparation page: the vaccinations you require and how to send records, what food and belongings to bring, how medications are handed over, and check-in and pickup hours. Owners who read this before arriving make drop-off quicker for everyone, and your staff spend less time on repeat questions.
Take stay requests at any hour
Trips are planned at night, so the stay request form should be easy on a phone. Ask for dates, the pet's name, type, size, and age, whether it has stayed with you before, and a short field for special needs to discuss. If your boarding software offers online reservations, link it for returning clients. Confirm every new booking by phone, and say so on the form. Add a line on your cancellation policy for holiday weeks.
Be easy to find when plans change
Boarding searches spike before holidays and storms, and owners look close to home or the airport. Keep your hours, address, and phone consistent with your Google Business Profile, mention the neighborhoods and highways you are near, and post holiday booking deadlines early. Reviews that mention your staff by name carry weight. Clear service pages for boarding, daycare, and cat stays help search engines match the right request to you.
