Planning guide
How should a deck and patio builder plan a website?
A deck or patio is sold on a feeling and built on details. The website has to carry both: it should make a homeowner want to be outside, then show that you think about drainage, materials, and the way the space meets the house. These are the pages, photos, and contact tools we plan for a builder in this trade.
Photograph the space, not just the surface
The strongest deck and patio photos are taken from where people will stand: the back door, the kitchen window, the far corner of the yard. Show the finished space with furniture and lighting, at midday and at dusk if you can. Close-ups of a board or a paver joint are useful on material pages, but the gallery should sell the outdoor room rather than the product.
Explain materials and stages in plain words
Most homeowners arrive unsure whether they want wood, composite, concrete, or pavers. A page for each material, with real photos and honest notes on heat, slip, upkeep, and how it weathers, answers the questions you would otherwise repeat on every site visit. Mention the manufacturer warranties that apply, and say clearly which parts of the work your own warranty covers.
Then lay out the stages: first visit, design and drawings, permits and any HOA approval, demolition or site preparation, construction, and the final walk-through. Note what can stretch a schedule, such as a permit review or a rainy month. Families who can see the whole path tend to ask better questions and feel less anxious about a crew in their yard.
Use the inquiry form to learn the lifestyle
Dimensions matter, but they rarely tell you what to design. Ask how the family wants to use the space: dining, lounging, grilling, a spot for the kids, a view of the pool. Ask about shade, privacy, and which door opens onto the yard, and let them attach photos or a survey. The reply lands in your inbox, and the first site visit starts with real context.
Give local searches something to match
People search for the thing they want and the place they live: a composite deck in one town, a paver patio in another, a pergola builder nearby. Separate pages for decks, patios, shade structures, and repairs, plus a page naming the communities you work in, give Google specific matches. Keep your details identical on the site and your Google Business Profile, and ask happy clients for reviews with photos.












