Planning guide
What should a furniture repair and refinishing website show?
A furniture restorer's website has to earn trust with pictures and plain explanations. Owners want to see how you handle damage, finishes, and history before they let a cherished piece leave the house. We cover the pages a restoration business needs, the photos that convince, how owners should send a piece for review, and how the site helps local customers find you.
Give each kind of repair its own page
Owners search for the problem they see: water ring removal, wobbly chair repair, veneer repair, antique furniture refinishing, moving damage repair. A page for each lets you explain the work, show examples, and say what you do not take on. Add a page on how assessment works, an about page with your workshop and experience, and a contact page built around a photo inquiry.
Photograph the whole piece and the detail
A dresser photographed from across the room hides the work. Pair each full view with close-ups of the repaired corner, the matched grain, or the new finish catching the light. Short notes on what was decided, such as keeping an old patina or replacing a split rail, show your judgment. Use only your own work, and never retouch photos in a way that hides what the repair looks like in person.
Let photos start the conversation
Most furniture inquiries can begin with pictures. Ask for the type of piece, approximate dimensions, what happened, and several photos: the whole piece, the damage up close, and any maker's marks. Ask whether the repair is part of a moving or insurance claim, and whether the piece is in a house or a building with access rules. The request lands in your email ready for a reply.
Explain plainly what happens next: an estimate from photos when possible, a visit when not, and how pickup and delivery work. Owners relax when they know how the piece will be wrapped, moved, and stored while it sits in your workshop, and whom to call if they have a question along the way.
Reach owners, movers, and designers nearby
Restoration searches are local, and some of your best customers are not owners at all: moving companies, interior designers, and property managers. A page for each of these partners explains how you work with them. Keep your Google Business Profile accurate, add workshop photos, and ask happy clients for reviews that describe the piece. No site can promise rankings, yet clear service pages make you easier to match.












