Planning guide
What does an upholstery business need on its website?
An upholsterer's website helps an owner decide that an old piece is worth saving and that you are the person to trust with it. It should show results, explain choices, and make it easy to ask about one particular item. Here we cover pages, photos, the inquiry form, and how the site helps nearby customers and designers find your workroom.
Separate the work customers search for
Owners search by the piece and the job: sofa reupholstery, dining chair seat recovering, headboard upholstery, outdoor cushion replacement, boat upholstery. A page for each type lets you show the right photos and explain what is involved. Add a fabrics page, a page on how the process works, an about page with the workroom, and a contact page built around photos and dimensions.
Show transformations with context
Before and after photos carry the site, but context makes them useful. Note the fabric used, whether the shape changed, what happened to the foam and springs, and any trim like welting or nailheads. Photograph pieces in natural light and include a close-up of seams and corners. Show only your own work, and keep a few pieces where you saved the original shape on purpose.
Ask about the item before the visit
A good upholstery inquiry asks for the type of piece, rough width, depth, and height, the number of cushions, and photos from the front, side, and back. Ask whether the owner has fabric in mind or wants samples, and what bothers them now, such as sagging seats or fading. The request arrives in your email with enough to estimate yardage and labor.
Explain the steps that follow: a visit or a workroom appointment, fabric selection, an estimate, scheduling, and pickup. Mention in general terms that special-order fabrics can take a while to arrive. Owners who understand the sequence feel less nervous about letting a favorite piece leave the house, and your team spends fewer calls repeating the same explanation.
Be found by homeowners and designers
Upholstery customers search locally, and interior designers often look for a workroom they can rely on. A page for designers explains how you handle trade orders and customer-supplied fabric. Keep your Google Business Profile accurate with workroom photos, and ask clients for reviews that mention the piece. Clear service pages give search engines topics to match, though no one can promise a ranking.
