Planning guide
Planning a website for a marriage and family therapy practice
A marriage and family therapy website often has more than one reader for the same visit: partners, parents, sometimes a teenager. Each arrives with different hopes, and each should feel the site was written for them too. Here is how we plan the pages, what to show, how people reach you, and how the practice gets found.
Write every page for more than one reader
Before planning pages, settle the tone. Describe your work in terms of the relationship or the family rather than one person's faults, and avoid stories that suggest a particular outcome, such as a saved marriage. Your about page should cover your license, training, and the approaches you use, in plain words. Each partner should be able to read it and feel they would be heard.
Give each format its own page
Couples therapy, family therapy, individual sessions, premarital counseling, and co-parenting support raise different questions. A separate page for each explains who usually attends, how sessions are arranged, and what the first meeting looks like at your practice. Keep the descriptions general and approved by you. Photos of the office, with room for several people to sit comfortably, help a family picture the first visit.
Make first contact easy for one person
Usually one person reaches out on behalf of others. The inquiry form should ask for that person's name, a phone number or email, the format they are considering, and a good time to call, and nothing about the relationship itself. Explain who the first call is with and whether everyone needs to join. Link your scheduling and client portal so intake happens in a secure system, not through the website.
Every page should also make clear that the practice is not an emergency service. List 911 for anyone in immediate danger and 988, by call or text, for anyone in crisis. Keep the notice short, calm, and close to the contact form, where someone might otherwise sit waiting for a reply.
Help couples and families find you
People search for couples counseling near me, a family therapist for a teenager, premarital counseling, or a bilingual therapist for the whole family. Format pages match those searches far better than a single services list. Keep your details consistent with your Google Business Profile and the directories you use, and state whether you offer online sessions in Florida. Nobody can promise a ranking, but clear pages give a practice a fair chance.











