Planning guide
What should a tile installer show on a website?
A tile installer's website has to earn trust for work that customers will look at every day for years. It should show your finished surfaces up close, explain the preparation underneath, and make it simple to send the tile and the room for a quote. Below is a practical plan for the pages and what each one should do.
Split the site by room and surface
Customers think in rooms: the shower, the kitchen backsplash, the living room floor, the pool deck. Give each of those its own page with photos from your jobs, a short explanation of how you approach that kind of work, and a way to ask for a quote. Add a page about you and your crew, a gallery, and a contact page. That structure matches how people search and how they picture the project.
Photograph the details, not only the room
A wide photo proves a room was tiled. A close-up proves it was tiled well. For every job, take a few shots from arm's length: the outside corner of a niche, the transition from tile to wood, the cut around a floor drain, the line where the backsplash meets the counter. Natural light from the side shows flatness better than a flash. Caption each photo with the material and the layout.
It also helps to show work in progress. A photo of a waterproofed shower before any tile goes up, or a floor being leveled, shows the care customers cannot see once the job is finished and grouted. Only use photos of your own jobs, and keep captions to what you actually did.
Let customers send the tile and the room
Most tile customers arrive with the material already picked, so the quote request should ask for it: the product name or a photo of the box, the tile size, the rooms, rough measurements, and whether old tile needs to come out. Let them attach pictures of the space. A phone number that dials with one tap belongs on every page too, because some people would rather describe a crooked wall out loud.
Get found for the job, not just the trade
People often search for the job rather than the trade: "shower tile installer", "backsplash installation", or "porcelain floor installer". Pages for each job type give search engines something exact to match. Keep your name, address, and phone the same on the site and on your Google Business Profile, add the cities you work in, and ask happy customers for reviews that mention the room you tiled. No site can promise a ranking, but this gives good work a fair chance to be found.
