Planning guide
What should an energy auditor's website explain to homeowners?
Energy auditing is unfamiliar to most homeowners, so the website carries much of the explaining. It should describe the visit, the tools, and the report in plain language, while staying honest about savings. This guide covers the pages to build, what to show, how audit requests should work, and how an auditor gets found by local homeowners and builders.
Explain the visit from start to finish
Homeowners book more confidently when they can picture the appointment. Describe what happens in order: questions about the home and its problems, a walkthrough, the attic and duct check, blower door and infrared testing, and a final conversation. Say roughly how long it takes and whether anyone needs to be home. Mention what the homeowner should prepare, such as clearing access to the attic hatch and the air handler.
Show the tools and the report
Photos of your blower door in a real doorway, infrared images of missing insulation, and a duct tester on a return grille make the work tangible. Explain each tool in one or two sentences. Then publish an anonymized sample report so visitors see how findings are presented, photographed, and ranked. That sample answers the question most visitors cannot quite put into words: what will I actually get?
Keep claims honest. An audit identifies problems and options, but it cannot promise lower bills. Separate what you observed from any estimates, avoid figures you cannot support, and explain that results depend on the upgrades chosen and on how the household uses the home. Customers trust that candor, and it protects your reputation with the contractors you work alongside.
Ask useful questions on the request form
The audit request should ask for the property type, size, approximate age, and the concerns behind the request, such as hot rooms, humidity, or high bills. Offer an optional upload for a recent utility bill if the owner wants to share it. Separate requests from builders who need testing on new homes, since their scheduling and paperwork differ. Every request should reach your inbox ready for a callback.
Help homeowners and builders find you
Homeowners search for home energy audit, blower door test, and why is my house so hot, while builders search for energy code testing with a city name. Give each audience and each test its own page, list the areas you serve, and keep your Google Business Profile consistent with the site. Reviews from homeowners who describe the report help others decide. None of this promises a ranking.












