Planning guide
What should an IT support company put on its website?
Buyers of IT support are rarely technical, and they are often frustrated when they arrive. The website's job is to calm the situation: say what you support, how help is requested, and where you work. The sections below cover the pages to build, what to show as proof, how requests should flow, and how to be found nearby.
Separate quick fixes from ongoing support
Many offices are not ready for a contract. They want one problem fixed and a chance to see how you work. Give hourly or per-visit help its own page, and give ongoing support another, with what each includes and who it suits. Add pages for the jobs people search for, such as network setup, email migration, new computer setup, and office moves.
Name the systems and set boundaries
List what you support by name: Windows, macOS, Microsoft 365, Google Workspace, common printers and firewalls, VoIP phones, and any industry software you know well. Just as important, say what you do not handle, such as custom software development or hardware you cannot source. Clear boundaries save both sides wasted calls, and they read as honest to an owner who has been burned by vague promises.
For proof, show what is real: the certifications your technicians hold, the vendor partnerships you actually have, photos of your team and your office, and Google reviews from local businesses. Skip the wall of logos for products you merely resell. A short about page with the owner's name and photo matters more here than in most trades, because clients are handing over the keys to their network.
Show how a request gets handled
Describe the path in plain steps: how to report a problem by phone, email, or portal, what the client receives in return, when you connect remotely, and when a technician comes on site. State your support hours and the response times you can keep. Put a link to your remote support tool where existing clients can find it in seconds, and never ask for passwords through a website form.
Be easy to find across your service area
IT support searches are local and specific: "IT support Doral", "office network setup", "Microsoft 365 help for businesses". Service pages written around those problems, plus a page naming the cities where you make on-site visits, give Google clear signals. Keep your Google Business Profile accurate, and ask satisfied clients to mention the problem you solved in their review. Over time, that detail helps the right offices find you.
